We help people succeed through harnessing the power of personal information. Lyfeguard streamlines the process of organising, accessing, and managing your personal information, giving you more time to focus on what truly matters.
We created Lyfeguard to tackle the problems people face daily
54% are worried about their finances
52% struggle to stay on top of life administration
41% wouldn't know where to find important information
Our solution streamlines personal information management, giving you time to focus on what truly matters.
Unlimited personal information storage to organise and protect your data
Easily view and download your information from any device, anytime.
Get valuable insights into your finances with reports and analytics.
Stay informed with our smart reminder system for all upcoming expiry dates and deadlines
Safely share your sensitive data with loved ones, knowing it's protected by strong encryption standards
Security is at our core, and we never take risks with it
Our customers are at the heart of every decision
Passionate, innovative, persistent, resourceful, and accountable
Focused on people, the planet, suppliers, partners, and customers
A digital business with a friendly, diverse, and inclusive approach
Striving to uncomplicate the complicated
A highly accomplished entrepreneur, having recently sold Xceed, a company he skillfully grew to an impressive £20m in revenue, boasting a 20% EBITDA and a workforce of 200 employees across the UK, USA, and Ireland. Xceed's success was recognised in the Sunday Times SME rankings, with notable positions of 54th in 2016, 3rd in 2017, and 23rd in 2018.
Fraser is a seasoned professional, possessing extensive financial, technology, and digital marketing experience acquired through tenures at multinational giants HSBC and British Airways. This expertise is complemented by an impressive academic background, including an MBA with Distinction from the renowned Alliance Manchester Business School.
Smith, currently the CEO of IAG Loyalty Retail, the latest digital venture from owner of British Airways owner IAG, previously lead the growth of British Airways’ direct-to-consumer channels and the development of their digital experience, one of the UK’s largest online operations. With his extensive knowledge of digital strategy, including stints at Deloitte Digital and New Look as Digital Director, Smith will help shape the consumer focus at Lyfeguard, supporting across retail and travel activities.
Ronel’s leads transformational business projects for some of Europe’s largest insures at FIS, a global market leading provider of technology solutions for global merchants, banks and capital markets firm. With over two decades scaling businesses and leading growth initiatives in International Corporate & Institutional Banking as well as the FinTech industry, Ronel will support Lyfeguard with the execution of its growth strategy, implementation of innovative financial technologies and expansion to new markets.
Abdul-karim, a Principal Consultant at Agilisys, an IT software and business services provider, is an experienced adviser to C-level and Board-level management in technology, data and digital transformation initiatives, holding 15 years of experience consulting for public and private sector organisations. With extensive experience in technology strategy, including at the MAG Airport Group, Abdul-karim will assist Lyfeguard in its identification and implementation of technology solutions to drive sustainable business growth.
Mabey is a Managing Partner of dentsu X with 17 years’ experience leading major brand and digital campaigns, working with household names such as Vodafone, Next and Heineken. With vast brand activation experience, including at TheLADbible Group, Mabey will lead Lyfeguard’s brand strategy, increasing its share of voice in the marketplace and direct targeted campaigns to drive lead generation.
Borthwick, Associate Experience Design Director for Beyond, delivers digital design strategies to enhance user experience for customers, and has successfully launched digital transformation campaigns for global companies including Google, the BBC and Just Eat. With experience leading digital product transformations at other award winning agencies including Foolproof and Brand42, Borthwick will assist Lyfeguard in developing its technology adoption and implementation to improve the digital experience of its customers.
Lloyd White joins with deep experience in the cybersecurity industry, previously holding the position of Director of Security and Information at Her Majesty’s Revenue & Customs (HMRC) before becoming Chief Information Security Officer at Natura &Co. With extensive experience in managing cyber and security risks for major organisations across banking, retail and aviation, Lloyd White will help bolster Lyfeguard’s security offering and data protection through testing and accreditation.
Garden, VP within Mastercard’s strategic growth division and global lead for their Freight & Logistics Program, has decades of industry experience focused on digital transformation and new service enablement through his direct experience with both global technology companies and startups. His extensive engagement with technology partners, financial institutions and FinTechs, which includes other external board positions, brings tremendous incremental value to the Lyfeguard team. With his extensive and diverse international commercial experience, including over 10 years in program delivery with Orange Business Services, Garden will support the execution of Lyfeguard’s business growth strategy advising on partnership, channel and overall go to market implementation.
